SOUTH KOREA - ALTITUDE SPORTS X BLACKYAK

Alongside @altitudesports I spent one week in Seoul exploring how one of the most futuristic cities in the world has shaped Blackyak as a brand over the years. With their recent entry in the North American market, Blackyak asked us to tell the story from the founder’s perspective giving viewers an inside look on one of Asia’s leading outdoor brands. Steven Morie, Altitude Sport’s lead copy-writer joined me on this trip to tell the story accompanying my visuals.

South Korea, August 2019

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View from the 123rd floor of South Korea’s tallest building

View from the 123rd floor of South Korea’s tallest building

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ALTITUDE SPORTS FALL/WINTER MAGAZINE 2019

The story was featured as one of the key 4 articles in Altitudes Sports’ Fall/Winter 2019 issue. The magazine has already been sent out to over 75 000 households across Canada.

Article Cover on page 96, “BLACKYAK is Next”

Article Cover on page 96, “BLACKYAK is Next”

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All images and video by Julian Thomas ©