ALTITUDE SPORTS X THE NORTH FACE - FUTURELIGHT LAUNCH
Switzerland, November 2018
The North Face invited us to spend 4 days in the heart of the Swiss Alps to test out their new revolutionary fabric “Futurelight”. Futurelight is set to be more waterproof and more breathable than the current industry leader Goretex ©. A dozen of The North Face’s top athletes were invited to guide us through an array of testing activities such as ice climbing, via ferrata, apline skiing and more.
The video features;
Jason Israel - Global Creative Director at TNF
Mathis Dumas - IFMGA Mountain Guide & TNF Athlete
Marion Haerty - Freeride World Champion 2019 & TNF Athlete
All images by Julian Thomas ©
ALTITUDE SPORTS FALL/WINTER MAGAZINE 2019
The story was featured as one of the key 4 articles in Altitudes Sports’ Fall/Winter 2019 issue. The magazine has already been sent out to over 75 000 households across Canada.