ALTITUDE SPORTS X THE NORTH FACE - FUTURELIGHT LAUNCH

Switzerland, November 2018

The North Face invited us to spend 4 days in the heart of the Swiss Alps to test out their new revolutionary fabric “Futurelight”. Futurelight is set to be more waterproof and more breathable than the current industry leader Goretex ©. A dozen of The North Face’s top athletes were invited to guide us through an array of testing activities such as ice climbing, via ferrata, apline skiing and more.

The video features;

Jason Israel - Global Creative Director at TNF

Mathis Dumas - IFMGA Mountain Guide & TNF Athlete

Marion Haerty - Freeride World Champion 2019 & TNF Athlete

Mathis Dumas, TNF Athlete

Mathis Dumas, TNF Athlete

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All images by Julian Thomas ©

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ALTITUDE SPORTS FALL/WINTER MAGAZINE 2019

The story was featured as one of the key 4 articles in Altitudes Sports’ Fall/Winter 2019 issue. The magazine has already been sent out to over 75 000 households across Canada.

Article Cover on page 44, “The Future is NOW”

Article Cover on page 44, “The Future is NOW”

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